Sales Analytics

Learning Objectives:

Sales Analytics is aimed to equip business development personnel, especially Managers who have teams drives sales to use data in meaningful manner to deliver results.

Case studies relating to walk-ins, conversion, NPS, BTL effectiveness are covered in this workshop

Enable the participants to analyze/interpret data to unearth trends, relationships, etc.
Use structured approach and analytics tools to diagnose and identify Root Cause for various regions

Expected Outcomes:

Identify drivers of NPS and brand loyalty
Statistical analysis & interpretation of conversions and walks
BTL Campaign effectiveness analysis
Dealer wise and Region wise analysis

Target Audience:

This course is apt for Business Head, National Sales Managers, Regional Sales Managers, Area Sales Managers & Sales Analysts

Duration:

Two days interactive workshop

Broad Curriculum:

This curriculum is inclusive of the 4 day workshop. Broad scope is include here:

Evolution and background analytics
Overview of Customer Analytics process
Data collection & preparation for analytics
Quantitative Descriptive Analytics
Quantitative Inferential Analytics
Sentimental analysis of customer voice

Pedagogy

All the methods to be covered in the training will be Application, Analysis or Synthesis as per Bloom’s taxonomy.

This workshop hands-on case study based individual & team activities to learn analytics.

To know more about the curriculum & structure & customization to your needs, contact us

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